SEO is an acronym for Search Engine Optimization, which is the process of improving a website so that it is more readily found online. SEO primarily focuses on improving a website’s rankings in search engines like Google and BING.

Internet marketing is cost-effective for business because you can continually evaluate how and if it is working. Measuring the ROI from your campaigns helps you to re-work strategies and put the resources toward the right projects.

The customer retention definition in marketing is the process of engaging existing customers to continue buying products or services from your business. It’s different from customer acquisition or lead generation because you’ve already converted the customer at least once.