At DCM Moguls we specialise in developing websites and web strategies in order to drive growth and sales for online businesses. Though many of the techniques and tasks that we carry out for our clients fall under the umbrella term SEO or search engine optimisation, in this post we’d like to devote our...
The cousin to search engine optimisation, PPC management offers a whole host of potential valuable returns for online businesses. This post will be dedicated to explaining, simply, the ins and outs of PPC advertising, PPC management, and how you can take the most advantage of each. Before getting into the nitty gritty, PPC...
In this post we’ll be taking a look at more advanced PPC management techniques for those of you who think you have a decent grasp of the basics and are looking to spice up your PPC game. We have covered the basics of PPC elsewhere in the blog, but for those of you...
PPC (or pay per click) advertising is a unique online method of marketing or advertising between a website and a search engine like Google. PPC management is the method of managing your PPC ads, usually the role of your web developer or SEO expert, in order to hone in the effectiveness of your...
In today’s market, every website could benefit from PPC management to increase sales and conversion rates. You, too, could increase the effectiveness of your campaign through these measures, if you read the article below. How Does It Work? PPC management involves putting your logo, as well as your link, on a website that has...
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