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There's a debate, even among top SEO gurus, about where to 'draw the line' for certain types of SEO exercise. For example, at what point is a business too large to engage in "local" internet marketing? When is a business too small or niche to benefit from social marketing on a meaningful level?...
Just because you can see it on your iPhone doesn’t mean that the rest of the world can access your website on their mobile device. There are still plenty of folks out there using flip phones and older mobile devices that have a hard time loading those large images and video files. These...
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If you are wondering what digital marketing is… it’s is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.
SEO is an acronym for Search Engine Optimization, which is the process of improving a website so that it is more readily found online. SEO primarily focuses on improving a website’s rankings in search engines like Google and BING.
Internet marketing is cost-effective for business because you can continually evaluate how and if it is working. Measuring the ROI from your campaigns helps you to re-work strategies and put the resources toward the right projects.
The customer retention definition in marketing is the process of engaging existing customers to continue buying products or services from your business. It’s different from customer acquisition or lead generation because you’ve already converted the customer at least once.
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