There was a short period of time after the Panda update hit that expert SEO people were actually declaring the "death" of keywords…as if the actual foundational mechanic that Google relies on for basically everything the search engine does at all ever would suddenly just go away. Of course keywords didn't go away...
SEO is one of one of the many subjects that seems fairly easy when you're new -- and then the more you learn about it, the more you understand just how insanely much there is to learn about it. Today, we're going to get into one of the deeper levels of expert SEO...
When investing in a search engine optimisation package for your website it's good to be sure that you have access to all of the finest expert SEO practices available. As you may or may not know, the world of SEO is constantly changing and growing as the Internet evolves, as well as with...
Any online business looking to organically grow their website traffic and sales will arrive at a point where the basic SEO skeleton that it had implemented when first setting up the website becomes too simple for the business or their customer base. This is when it's time to build on your foundation, and...
Yep, images can and should be SEO'd just like the copy and the rest of your website. Here's the low-down in brief: Before You Upload Starting with a unique image if at all possible -- or an open-source or copylefted/Creative Commons image if not -- edit the picture to the correct size and...
When you start delving deeply enough into SEO that you start thinking about your site's structure as an SEO element, you know you're getting to the highest expert SEO levels. So, let's do it! Step 1: Plan Out Your Hierarchy The ideal site hierarchy looks like an upside-down family tree where each child...
Mobile search optimization is a relatively young field that is primarily the forte of cutting-edge expert SEO artists -- but it's spreading quickly, and it's a good thing. Getting your mobile site up and running only to have no one notice is a huge disappointment, not to mention an epic RoI fail. Here's...
Total Brand Presence is a buzzword from the field of offline marketing -- a response to the massive fragmentation of the traditional media channels. Originally, the idea behind Total Brand Presence was to get a company away from expensive, failing marketing on TV and radio channels, and into high-RoI, low-entrance advertising like social...
Social media has gone from an inexplicable phenom to a mass-popularity buzzword to a more-or-less everyday part of the SEO skillset…all in just under 4 years. If you think that's a short timeframe, though, you're not particularly used to the SEO world -- heck, we invented, killed, resurrected, and reinvented guest blogging over...
In a world where everything is about likes and clicks, finding an Expert SEO is just as important as finding a company’s next CEO. The best SEO brings media attention and consumers to the company’s doorstep. With everything now digitalized, search engine optimization is the invisible hand guiding consumers to your website and...
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