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The world of marketing is unpredictable, dynamic, and constantly evolving. Who could have known, a hundred years ago, that catalogs would become mostly obsolete and that the marketing of the future would take place on a world wide web that hadn’t yet been invented? Even though nobody saw it coming, nowadays targeted email marketing is the most popular and surefire way for companies of any size to get their name and their product out to a wide customer base and to make their presence known.