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If you are a business owner, you have heard the term targeted email marketing suggested to you many times. What is it and how can it help your business? Remember those marketing postcards and flyers you get with your bills and magazines? Well, now imagine taking that online. Targeted email marketing delivers your business to people’s inbox with no effort on their part. But, this service is not as easy as it sounds. There are a couple of things you should know before you enroll in an email marketing program:
While targeted email marketing can be a powerful tool, it is only good if the right audience is captured and directed to a well built website. With a few thoughtful measures on the business owner’s part, this tool can be used as part of a comprehensive online marketing campaign.