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One of the most recent trends in marketing has been the rise in the use of video SEO, or search engine optimization, to drive up results in online marketing strategy by using popular videos that achieve great results with popular search engines to drive up rankings and traffic with key phrases. Internet marketers have learned to strategically use these videos to stand out and increase sales through a number of factors. Videos, particularly high-quality videos with well-placed keywords, are an integral tool in modern marketing strategies.