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Targeted email marketing is a way to send an email newsletter or announcement to existing customers and provide them with incentives to continue shopping or visiting your website. Many business owners may assume that all they need to do is send their emails out to their entire list of customers that have subscribed to their newsletter; however, this is counterproductive as a portion of those customers may not be interested in the specific sales offered in your email and decide to unsubscribe. The main reason for targeted email marketing is in the title, you want to target a specific customer base. For those that do not fully understand this concept, there are several reasons that you should be careful when creating a targeted email marketing campaign.
Focus On Your Niche
Part of having a successful targeted email marketing campaign is knowing who your customers are. An easy way to do this is to set up a way to keep track of what page a customer was on when they signed up for your newsletter. As an example, if your website sells hats, then a customer that bought a baseball cap might not be interested in a sale of cowboy hats. So if the customer signed up for the newsletter after buying the baseball cap, they should get news about sales that have to do with baseball caps. This is a major part of finding your niche using targeted email marketing.
Schedule Your Emails
Another issue that many website owners have is that they do not know how often to send out their emails. If a person gets an email from your business every single day, they may get tired of receiving so much email and decide to unsubscribe. Then again, if you only send out an email once a month, they might forget that your website even exists. This is why you should come up with a schedule for sending out your emails and stick with it. The consistency of these emails will also keep customers from unsubscribing. In the end, it comes down to knowing your customer base. If you can do that, your targeted email marketing campaign should be a success.