How to Determine Search Volume for Keywords

Understanding search volume is key to crafting a winning Los Angeles digital marketing strategy. It reveals how often people search for specific words or phrases online, offering insights to target the right audience effectively. High search volume keywords can drive significant traffic to your website, especially in competitive markets like Los Angeles. However, it’s not just about volume; relevance and competition are equally crucial. In this guide, we’ll explore how to find keyword search volume and why it’s essential for optimizing your SEO efforts in the Los Angeles digital marketing landscape.

Why Search Volume Matters

Search volume reflects user demand. It shows how popular a keyword is and helps you prioritize which ones to target. By knowing search volume, you can:

• Focus on keywords that drive meaningful traffic.
• Avoid wasting time on irrelevant or low-traffic terms.
• Balance your strategy between high-volume, competitive keywords and low-volume, high-conversion opportunities.

Let’s dive into how to determine search volume effectively.

Tools to Check Search Volume

The easiest way to find search volume is through reliable tools. Many platforms provide detailed keyword data. Some are free, while others offer advanced features with a paid plan. Here are the top tools to use:

Google Keyword Planner

Google’s Keyword Planner is a trusted source. It’s free and offers accurate data straight from the search engine. Here’s how to use it:

• Log into your Google Ads account.
• Go to “Discover new keywords.”
• Enter a keyword or URL to generate suggestions.
• Review the “Average monthly searches” column.

Keep in mind, this tool shows ranges, not exact numbers. Still, it’s a great starting point.

SEMrush

SEMrush is a paid tool packed with features. It provides detailed keyword metrics, including search volume, competition, and trends. To find search volume:

• Enter your keyword into the search bar.
• Navigate to the “Keyword Overview” section.
• Check the “Search Volume” metric.

This tool also shows related keywords and phrases, making it easier to expand your list.

Ahrefs

Ahrefs is another robust platform for SEO professionals. Its Keyword Explorer gives precise search volume data, plus keyword difficulty and click potential. Steps include:

• Enter a keyword in the search bar.
• Look at the “Search Volume” in the results.
• Use the “Parent Topic” feature for broader insights.

Ubersuggest

For budget-conscious marketers, Ubersuggest is a good alternative. It provides basic data and trends for free. Here’s how to use it:

• Enter a keyword in the search bar.
• View the “Search Volume” result.
• Explore related keywords and questions.

While its data may not be as detailed as premium tools, it’s a solid option for small businesses.

Keywords Everywhere

This browser extension integrates with your search engine. It displays search volume, CPC, and competition directly on your search results page. To use it:

• Install the extension on Chrome or Firefox.
• Activate it with an API key.
• Search for keywords in Google, YouTube, or Bing.

It’s a convenient tool for quick, on-the-go checks.

How to Analyze Search Volume Data

Getting numbers is only the first step. You need to analyze search volume in context. Here’s what to consider:

Relevance

High volume means little if the keyword isn’t relevant to your business. Always prioritize terms that match your audience’s intent.

Seasonality

Some keywords see spikes during certain times of the year. For example, “Black Friday deals” has high volume in November. Consider seasonal trends when planning campaigns.

Competition

High search volume often comes with high competition. If a keyword is too competitive, targeting it might not yield results. Instead, look for long-tail keywords with lower competition but strong intent.

Intent

Search volume alone doesn’t reveal user intent. A keyword like “free marketing tools” may attract traffic but not conversions. Analyze whether the keyword aligns with your goals.

Steps to Find Keyword Search Volume

Let’s break it down into simple steps:

1. Brainstorm Keywords: Start with a list of words or phrases related to your business.
2. Use a Tool: Input your keywords into one or more of the tools mentioned above.
3. Analyze Results: Check search volume, competition, and trends for each keyword.
4. Refine Your List: Prioritize keywords that are relevant, attainable, and aligned with your goals.
5. Monitor Regularly: Search volume can change over time. Review your keywords periodically to stay updated.

Common Mistakes to Avoid

• Ignoring Relevance: Don’t chase high volume at the expense of audience fit.
• Focusing Only on High Volume: Low-volume keywords can be gold mines for niche audiences.
• Overlooking Trends: Failing to account for seasonal or cultural shifts can weaken your strategy.
• Skipping Analysis: Blindly using search volume without context leads to wasted effort.

Boost Your SEO Efforts with Dot Com Media

Keyword research doesn’t have to be complicated. With the right tools and strategies, you can unlock powerful insights to fuel your SEO efforts. If you’re ready to take your digital marketing to the next level, let us help you. Dot Com Media Moguls offers expert keyword research and SEO services tailored to your needs. Call us today at 866-343-1345 to get started!