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As the use of the Internet continues to grow by leaps and bounds, more and more businesses are turning to targeted email marketing and social bookmarking in order to increase their online presence. When used together, these advertising and marketing tools can help your business grow by leaps and bounds.
The process of social bookmarking is simply using an online tool to save and share the URL’s of your favorite sites. Once you have found a page that you want to bookmark for another use in the future, you tag the bookmark and store it in your favorites. Then, you can send or share this social bookmark with friends, family, or business associates. In this way, traffic to a particular website is increased dramatically. In addition to being able to search and access bookmarks from your own computer, you can also access them from any computer or mobile device that has access to the Internet.
Social bookmarking is used most often when comments are made on blog posts or forums. The link to the bookmarked site is posted along with the comment, allowing trackbacks to the URL. This increases traffic to the website in great numbers. In this way, businesses are using this method of increasing their online presence and advertising for minimal cost.
Targeted email marketing, on the other hand, is an advertising practice where emails are sent out to a specific demographic. This can be a very successful tool in reaching the people who are most likely to use your products or services. For example, if you are selling a new type of makeup the reduces wrinkles, you would target women between the ages of 30-60 and send emails out to only those women. Targeted email marketing saves a lot of time and money advertising to a group of people who will not find your product useful.
Regardless of the type of product you are selling, both social bookmarking and targeted email marketing can increase your business greatly. You can increase your presence online as well as reach large numbers of potential customers with less expense than print advertising.