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In today’s busy world, people are on the go all of the time. Between work, home, children and families, it seems like our days get fuller and fuller. It is no wonder that so many people rely on their Smartphones and tablets to keep their lives organized and on track. But what does mobile website design have to do with advertising, you might ask? The answer is, more than you would expect.
As more and more websites are offering a mobile website designfor things like shopping, banking, and other services, people utilize them much more often than they do traditional online shopping or even shopping in physical stores. In addition, with the ability to search for anything, anywhere, at any time from their mobile device has made it easy for people to manage their lives while on the go. Businesses using PPC management as an advertising method have also benefitted from this ability.
PPC management is, in layman’s terms, pay-per-click advertising. This is when a person uses a keyword to search for a product or service, and along with the search results come paid advertising. These are also known as sponsored posts or paid posts. Whenever a customer clicks on the link provided, the business pays the search engine a specified amount. The more clicks a business receives, the higher up on the page ranking it goes. This increases business and revenue greatly.
When different companies started offering mobile website design, they found that customers were still clicking on various sponsored ads. As more and more websites are creating more mobile-friendly sites, people are purchasing more items using their Smartphones or tablets. Therefore, if the PPC management linking tool directs the consumer to another site with excellent mobile web design, the chances of a customer making a purchase increases.
There is no doubt that soon, shopping or banking or searching on a mobile device is going to take the place of sitting at a desk using a more traditional desktop computer. Therefore, as long as PPC management tools keep up with mobile website design strategies, it is win-win for businesses everywhere.