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Have an online business that you’re looking to improve? Whether you have a long standing company website or are thinking of setting one up, the world of SEO (or search engine optimisation) is something you’ll have to encounter eventually.
The broad umbrella term of SEO is constantly expanding so that the list of things it includes is non-exhaustive. Here are some of the most important ways that SEO specialists will improve your website though, and these should be high on your priority list when you do employ your SEO expert.
Keyword research is one of the most tried and tested and traditional forms of search engine optimisation, which has been popular since the dawn of the web browser. A keyword is any popular word or phrase which describes both what you are offering or discussing on your website, but also which matches up to what a user might commonly enter into their search engine to find relevant results.
If your business specialises in kitchenware then all of the related product names would be your immediate keywords, for example: kitchenware, knives, forks, spoons, plates, crockery and so on. By embedding these keywords into your content the search engine finds a match to your users search, and in turn directs the user to your page by displaying that page in their search results.
When your user is directed as explained above to your site, the title of your page and a page description will be the preview offered and which they would click to enter your page. These are known as a meta title and a meta description respectively, and having short, punchy, yet concise meta titles, tags, as well as url names and more gives a professional and immaculate appearance to your site.
On the subject of appearance, your SEO specialist will also be your expert when it comes to web design. Having a clean and inviting website will help you rank more highly for a number of reasons, but perhaps most importantly because you will have more repeat customers who have a more enjoyable experience on your website.