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In the increasingly competitive world of online marketing and advertising, businesses have to find ways to stay ahead of the curve while still being conservative and cost-effective in their efforts. Web-based businesses can’t afford to fall behind in their marketing efforts, but they also can’t waste resources on advertising to irrelevant audiences. One strategy that addresses these concerns is called PPC management. This service, also known as pay-per-click management, allows you to place your logo and website link on other highly trafficked websites to draw in customers.