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SEO specialists are responsible for making sure a website gets the best possible search engine rankings that it can get. If you have a website or online business, you probably understand a little bit about how search engine optimization works. Google, Bing, and Yahoo are the three major search engines and how much traffic your site gets can be dependent on how often your website appears in these search engines. Going from understanding what SEO is and putting into practice are two separate things, here you will find great tips to help SEO specialists become experts in their field.
Content is Crucial
The most important area that search engines take into consideration is content. Providing useful and relevant content that is unique (not copied from another site) is crucial to increasing your web traffic.
External Links and Backlinks
Another area that many SEO specialists are confused about is backlinks. It is not the number of backlinks that your website has that help your search rankings, but the quality of those backlinks. Several quality backlinks can help more than a hundred backlinks from spam websites. SEO specialists should also take caution to make sure that the external links from their website are not linked to sites containing adult content. Links to adult websites can lower a website’s search engine ranking.
Proper Use of Images
SEO specialists should also make proper use of images. Having images that are relevant to the content of the web page will help a site out, since search engines like it when a web page has images to index. For example, if a particular website is discussing a cooking recipe, then having images of the food in question will help that webpage in search rankings.
When SEO specialists combine all of these different factors into the design of a website, they should have no problem having their website climb the search engine rankings. SEO specialists need to use proper techniques to ensure that a website does well and does not end up being blacklisted. When you engage in inappropriate SEO practices, search engines can ban the website from their rankings.