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We work with all of our clients in order to design a custom service. Effective PPC Management is all about having an extensive understanding of the business, and which audience it needs to target to bring it to the next level.
But first of all, for those of you who might not know, PPC or Pay Per Click is a unique form of online marketing. PPC ads utilise the search engine to place your content right in front of potential customers/readers. These adverts take the form of “sponsored ads” or “sponsored links” when you search for something using Google or other search engines. Something you may have come across before.
There are many large benefits of using PPC marketing. But the most obvious is the way that the search engine places the content directly at the top of the search results for relevant user searches. Also, as the name suggests, you only pay for each click that enters your website, rather than paying weekly or monthly. To some extent, the fixed prices guarantee at least some level of success.
The short spike in visitors that you will receive with even a very short advertising campaign can build your audience base long-term with all repeat visitors, and also has a positive effect on your search engine ranking and overall SEO efforts.
A PPC Manager is the expert who will be responsible for designing your campaign adverts. They will also be in charge of managing the campaign in order to maximise results and to reduce your overall spend/budget. Your PPC Manager will carry out extensive research for keywords that suit your business niche, and get you noticed not only by more people but by the right ones.
By narrowing down the right audience to target for your business you’ll also learn more about who your core customer is, something that you can take into account in the future. The overall aim of PPC management is to provide a substantial short-term boost in traffic and sales, but also to help in building a long-term following.