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Frequent Follies in PPC Management

There is an old saying that tells us the money one pays is not always equal to the money one earns.  The same could be said for paid marketing, also known as PPC management.  The initiatives, without the right direction, can lead to disaster.  Before you purchase the wares to execute your own, make sure you don’t make any of the following mistakes:

  1. 1.        Sub-Par Landing Pages

The key to attracting customers is an effective landing page that will attract an audience and keep them coming.  Your campaign will be of no success, if this one simple factor is not adhered to.  Often, an SEO expert will ask to see your landing page, before he or she continues with the project.

  1. 2.      A Lack of Analytics

With analytical tools and advertising at your fingertips, there is no reason you should avoid using them to track whether or not your website’s PPC management is making measurable progress.  Without them, you are missing out on what could be helpful, detailed reports.

  1. 3.      Poor Evaluation

If you or another party is not evaluating your website’s performance at least twice a week, you may be unintentionally ignoring errors in page structure that are hindering your results.

  1. 4.      Broken Pages

Pages with redirection errors, as well as those whose codes are not up to par, should not be included in your website’s display URLs.  While you are refining your company’s online appearance, keep in mind the importance of featuring the pages that are most likely to boost your conversion rates.

  1. 5.      Robotic Operations

It might sound strange, but the key to effective PPC management is the presence of an actual human being.  Although SEO packages tend to be less expensive when they can run on auto-pilot, they do not allow for the recognition of small errors that could be costing you thousands.  Through hiring a real SEO expert, you are actually saving yourself from a serious loss.

As you can see, boosting your conversion rates has to do with more than just on-site SEO.  Through managing your campaign wisely, you can speed ahead of your competitors.

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