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Welcome to our weekly blog post where we take a look at all things SEO. In this post we will be taking a look at how new businesses can build an effective and long-term approach to search engine optimisation, so please keep reading!
When you first approach SEO, it’s likely to seem like you’ve just approached an ocean, far too broad and deep to ever navigate, however with a little time and good advice, it’s easier than you think to become comfortable with all of your new SEO duties.
The first and most important thing to remember on the outset of your SEO journey is to build a decent base that you’re confident of, and can develop from. Your first thoughts might be to develop loads of really cool and innovative features for your website, and you may well have broad objectives which cross into all areas of search engine optimisation. However you’ll find things easier in all sorts of ways, especially for planning, if you start with a solid foundation.
The next key tip is all about planning. In order to have the best vision for your site, the best thing you can do is to break down each of the key areas that you wish to develop, and focus on one step at a time. For example, you might like to begin your website with the following stages: front end development and website design, content creation and optimisation, back end development, and finally adding any extra tools and utilities. This will also allow you to track your development long term, as well as making clear how much progress you have made.
Last but not least, before we leave you, is an expert SEO tip all about website design. This tip is a little similar to our first suggestion, basically to take things one step at a time. Though you will almost certainly develop your design over time, as a beginner we recommend keeping things as simple as possible.
By keeping your design simple at first you’ll be able to avoid many common pitfalls, while at the same time developing a functional and effective website.