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Pay-per-click marketing is one of those classic double-edged Damocles Swords. It hangs over your head, glittering evilly at you, taunting you with it's power -- but will it fall into your hand handle-first, or will it take your arm off? The reason that most people are (rightfully!) scared of pay-per-click is that there...
Social bookmarking -- the art that forms the basis of massive power-sites like Digg, Reddit, and similar sites -- was (at one point in the late nineties) the very beginning of what is now a completely web-wide phenomenon: social networking. And much like the ancient art of social bookmarking, the modern SEO science...
One of the most difficult parts about explaining SEO to someone who is used to a traditional business model is explaining why SEO doesn't have a fixed ROI. Most small business owners are used to the standard keystone method of pricing -- if they invest $X, they expect a return of 2*$X, plain...
This isn't an article about cutting-edge SEO tricks or tactics as much as it's an 'empathy article' -- a look behind the scenes at what really actually happens in a modern-day SEO office here onshore in America. Most of our clients have some sort of vision of us as living in a cubicle...
The top SEO gurus are (still!) in a huff about Google's latest major change to their search engine: personal results. If you haven't noticed yet, any time you log into Google and then search, you get a cute little button in the upper-right area of your search results that says "Show Personal Results"....
Is posting a link to someone’s website on your Facebook wall an example of social bookmarking? Not in the classic sense, but it could conceivably accomplish the same goal, if you’re a consumer. Social bookmarking was developed to help users search for specific items in a smaller venue than a general search engine...
What’s the deal with video SEO? Why, all of a sudden, is everyone talking about it as if it’s a new thing? It’s not. Video SEO is not a new concept, but with the improvements in web design technology we’ve seen in just the past year or two, onsite or embedded videos are...
Just because you can see it on your iPhone doesn’t mean that the rest of the world can access your website on their mobile device. There are still plenty of folks out there using flip phones and older mobile devices that have a hard time loading those large images and video files. These...
Okay, so your PPC bill is getting out of control. Do you stop running ads right now? You don’t have to stop your PPC management, but you should let us take it over for you. It’s only an expense if you’re not getting a return that’s more than what you’re putting into it....
It seems like these days anyone who can post an article to a directory or tag a picture on facebook thinks they’re an SEO specialist. With the mystique surrounding search engine optimization finally lifted, many feel that attaining high page rank is easy now, just a simple matter of securing a few backlinks,...
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