In the present day and age, television and radio ads do not, exclusively, constitute a marketing plan for a business. Various marketing strategies have made it necessary for all businesses to remain competitive in cyberspace in order to get the most business. Direct mail advertising and email advertising may be part of a...
If you are a business owner, you have heard the term targeted email marketing suggested to you many times. What is it and how can it help your business? Remember those marketing postcards and flyers you get with your bills and magazines? Well, now imagine taking that online. Targeted email marketing delivers your...
SEO (Search Engine Optimization) is growing so much in importance that it is no longer just a small sliver of the marketing pie, but takes up quite a portion of it. Without your website being SEO ready, you could drown in among your competition and even lose business to them. While the concepts...
Don’t you think it is unfair to pay for advertising that gets you no traffic? With so many different options available out there for online businesses to increase traffic to their sites, it can be difficult to decide what will work for your business. PPC or Pay Per Click services are unique in...
You have an idea and you want a rocking (or suave or fun or studious) blog, but all that you have available to choose from are nature themes or primary colors- none of which say ‘rocking’. So, what do you do? Well, have you considered a custom blog creation? While this seems like...
Have you ever noticed that websites with poorer content and poorer build than yours are being touted on search engines higher than your website? So, really, it’s not just strong content and a great web design that put you on top anymore. Every website out there is trying to direct traffic to their...
Every business, big or small, needs a sharp website these days. Websites allow you to tell businesses about your business and what it offers. But, how do you make sure that you are getting the most out of your website and the most relevant traffic is directed to your website. Search Engine Optimization...
Targeted email marketing is a crucial tool that anyone can use to build up a list of people who have agreed to allow you to email them without calling it 'spam'. The key to email marketing is to not actually market that much -- you want to feed your list a never-ending stream...
SEO specialists are responsible for a website's traffic from search engines. Search engine optimization is the process of making sure that a website will achieve high search engine rankings. They need to take into consideration a number of different factors, from content to links. The better the search engine optimization (SEO) the more...
Targeted email marketing is a way to send an email newsletter or announcement to existing customers and provide them with incentives to continue shopping or visiting your website. Many business owners may assume that all they need to do is send their emails out to their entire list of customers that have subscribed...
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