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Cosmetic Dentist in Scottsdale, AZ


The client was looking to increase patient volume with a focus on General Dentistry and Periodontal. His upscale practice is located in a business section of beautiful Scottsdale, AZ. By 2016, he realized he needed to grow the practice and that is when he found DCM online.

Since then our practice is flourishing, thanks to DCM and their multi-channel efforts getting us new patients monthly.

The Client’s Objectives & Issues Uncovered

Client’s Objectives & Issues Uncovered

DCM created an offline/online budget, focused our marketing efforts on attracting quality patients, and built a search engine optimized website. We also implemented online software for patient scheduling and reputation management.

  • Website design was not spider accessible, mobile-friendly, nor secure
  • Website content was not specialized for specific practice areas like General Dentistry and Periodontal, plus the volume of content was insufficient
  • Dozens of minor issues, including broken links, page not found errors, incomplete meta tags, etc., were found
  • Firm held only two (2) top 10 positions in search results
  • NAP elements were inconsistent across the web
  • Firm had no local citations and no consistent reviews online

The Solutions

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  • New mobile-friendly website built – owned by the firm
  • Google Analytics installed for tracking
  • Website content improved according to the desired keyword
  • Focus changed from general law to specific practice areas
  • Website secured (HTTPS), with no extra charges to keep it up to date
  • Local SEO optimization for top keyword rankings
  • GMB PPC campaign utilized
  • Local video marketing implemented for brand awareness
  • GMB optimized with consistent NAP and relevant backlinks


In less than 7 months, we were able to increase the number of keywords ranking on the 1st page of Google, Yahoo, and Bing to 100. Overall, the client saw a 485% increase in website traffic in 2016 with an 800% increase in new patients. Currently, in 2021, the client is seeing about a 1000% increase in traffic and a 875% increase in patient load. In other words, the client used to get 3 on average patients per month from online leads, but now get 22-25+ new patients per month.

  • 37% Conversion Rate
  • 900% Return On Marketing Investment
  • 22-25+ New Patients Each Month
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Frequently Asked Questions

Great question! In its purest form, it is a type of advertising that is delivering through digital channels such as your website, SEO, SEM, e-mails, text messages, and social media. If you’d like, we would be happy to set up a call to walk you through several examples that would work for your brand.

We’re glad you asked! It stands for Search Engine Optimization, and it refers to the process of improving your website to be easily found in relevant search results. Traditionally, SEO strategies focus on improving your standing for popular search engines such as Google and Bing.

Digital marketing is ideal because you can always track your money and how effective the campaign was in reaching your goals. If something is not working, you can always adjust your spending, channel, or messaging until you get it right. We are continuously monitoring our campaigns to make sure your digital initiatives are fully optimized.

Customer Retention Marketing is the process of engaging your existing customers and motivating them to continue buying from your company. This is done by putting your brand in front of these customers in the form of various digital campaigns such as social media and e-mail marketing. This is different from lead-generation because you have already converted these customers.