Cosmetic Dentist in Scottsdale, AZ

The client was looking to increase patient volume with a focus on General Dentistry and Periodontal. His upscale practice is located in a business section of beautiful Scottsdale, AZ. By 2016, he realized he needed to grow the practice and that is when he found DCM online.

“Since then our practice is flourishing, thanks to DCM and their multi-channel efforts getting us new patients monthly.“

The Client’s Objectives & Issues Uncovered

Client’s Objectives & Issues Uncovered

DCM created an offline/online budget, focused our marketing efforts on attracting quality patients, and built a search engine optimized website. We also implemented online software for patient scheduling and reputation management.

Website design was not spider accessible, mobile-friendly, nor secure
Website content was not specialized for specific practice areas like General Dentistry and Periodontal, plus the volume of content was insufficient
Dozens of minor issues, including broken links, page not found errors, incomplete meta tags, etc., were found
Firm held only two (2) top 10 positions in search results
NAP elements were inconsistent across the web
Firm had no local citations and no consistent reviews online

The Solutions

New mobile-friendly website built – owned by the firm
Google Analytics installed for tracking
Website content improved according to the desired keyword
Focus changed from general law to specific practice areas
Website secured (HTTPS), with no extra charges to keep it up to date
Local SEO optimization for top keyword rankings
GMB PPC campaign utilized
Local video marketing implemented for brand awareness
GMB optimized with consistent NAP and relevant backlinks

NOTABLE Results

In just seven months, we achieved 100 first-page rankings across Google, Yahoo, and Bing—creating dominant visibility in a highly competitive cosmetic dentistry market.

In the first year, traffic increased 485%, with new patient growth reaching 800%. By 2021, the practice was experiencing a 1,000% increase in traffic and an 875% increase in patient load.

The bottom line: online lead generation grew from an average of 3 patients per month to 22–25+ new patients every month.

Highlights

37% conversion rate

900% return on marketing investment

22–25+ new patients per month

Looking for similar results? Contact Dot Com Media today 888-380-3050

Frequently Asked Questions

What exactly is ‘Digital Marketing’?

Great question! In its purest form, it is a type of advertising that is delivering through digital channels such as your website, SEO, SEM, e-mails, text messages, and social media. If you’d like, we would be happy to set up a call to walk you through several examples that would work for your brand.

What is SEO?

We’re glad you asked! It stands for Search Engine Optimization, and it refers to the process of improving your website to be easily found in relevant search results. Traditionally, SEO strategies focus on improving your standing for popular search engines such as Google and Bing.

How Do I Know If Digital Marketing Is Worth The Money?

Digital marketing is ideal because you can always track your money and how effective the campaign was in reaching your goals. If something is not working, you can always adjust your spending, channel, or messaging until you get it right. We are continuously monitoring our campaigns to make sure your digital initiatives are fully optimized.

What is Customer Retention Marketing?

Customer Retention Marketing is the process of engaging your existing customers and motivating them to continue buying from your company. This is done by putting your brand in front of these customers in the form of various digital campaigns such as social media and e-mail marketing. This is different from lead-generation because you have already converted these customers.