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Inland Dental Group

DENTAL

Inland Dental Group

For Inland Dental Group, having to market the practice and continually attract new patients to meet the practice’s growth goals was a difficult task to develop and maintain. The dentists wanted to work with inbound marketing experts who could create the marketing strategy and consistently deliver more website visitors and patients.

“Because of DCM, I’ve seen higher conversion rates and an increase in the number of patients who value the services my practice provides.”

The Client’s Objectives & Issues Uncovered

Client’s Objectives & Issues Uncovered

Inland Dental Group needed DCM’s services of website redesign, website maintenance, organic SEO, paid marketing, and social media management.

  • Website design was not spider accessible, mobile-friendly, nor secure
  • Website content was not specialized for specific practice areas like Sedation Dentistry and Periodontal Diseases Treatment, plus the volume of content was insufficient
  • Dozens of minor issues, including broken links, page not found errors, incomplete meta tags, etc., were found
  • Firm held only two (2) top 10 positions in search results
  • NAP elements were inconsistent across the web
  • Firm had no local citations and no consistent reviews online

The Solutions

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  • New mobile-friendly website built – owned by the firm
  • Google Analytics installed for tracking
  • Website content improved according to the desired keyword
  • Focus changed from general law to specific practice areas
  • Website secured (HTTPS), with no extra charges to keep it up to date
  • Local SEO optimization for top keyword rankings
  • GMB PPC campaign utilized
  • Local video marketing implemented for brand awareness
  • GMB optimized with consistent NAP and relevant backlinks

NOTABLE Results

In less than 6 months, we were able to increase the number of keywords ranking on the 1st page of Google, Yahoo, and Bing to 55. Overall, the client saw a 235% increase in website traffic in 2016 with a 600% increase in new patients. In 2020, the client is seeing about an 800% increase in traffic and a 900% increase in patient load. In other words, the client went from getting 1-2 patients from online leads per month to 12-14 new patients per month.

  • 18% Conversion Rate
  • 500% Return On Marketing Investment
  • 12 to 14 New Patients Each Month
inland calls
inlanddental rankings

Looking for similar results? Contact Dot Com Media today 888-380-3050

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Frequently Asked Questions

Great question! In its purest form, it is a type of advertising that is delivering through digital channels such as your website, SEO, SEM, e-mails, text messages, and social media. If you’d like, we would be happy to set up a call to walk you through several examples that would work for your brand.

We’re glad you asked! It stands for Search Engine Optimization, and it refers to the process of improving your website to be easily found in relevant search results. Traditionally, SEO strategies focus on improving your standing for popular search engines such as Google and Bing.

Digital marketing is ideal because you can always track your money and how effective the campaign was in reaching your goals. If something is not working, you can always adjust your spending, channel, or messaging until you get it right. We are continuously monitoring our campaigns to make sure your digital initiatives are fully optimized.

Customer Retention Marketing is the process of engaging your existing customers and motivating them to continue buying from your company. This is done by putting your brand in front of these customers in the form of various digital campaigns such as social media and e-mail marketing. This is different from lead-generation because you have already converted these customers.

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