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Whether you never bothered to build a blog, or if have one sitting sadly inactive on your domain, this post is all about how you can utilise custom blog creation as part of your broad SEO strategy. So many people don’t think of a blog as a means toward SEO, however this simply is not the case, and by getting in on the action you’ll take one step ahead of the competition that doesn’t.
First of all, there are two main ways that custom blog creation works as an SEO tool. The first involves SEO and the search engine directly, while the second does so indirectly.
One of the ways that Google and other search engines are able to offer millions of relevant web results whenever a search is entered is with the use of bots and crawlers. These robots move around the web from page to page analysing the content, and contextualising the all websites on the internet.
What this means in terms of blogging, is that the more content you have on your website, the better the search engine will understand what your site is all about, and the more likely it is to list your page when a relevant search term is entered. The search engine registers all kinds of data regarding your site and one of those is how regularly you post new content, again, this is something that you can take advantage of by writing and scheduling regular posts on your blog.
Now the second, more indirect means of using your blog as an SEO tool is related to the traffic visiting your site. Just as a more active website registers well with the search engine, so does having high levels of traffic.
By using your blog as a part of your strategy to encourage high volumes of traffic into your site, you will also inadvertently be improving your ranking with the search engine simply by hosting more visitors, in turn making the search more likely to recommend you to more, and so on. In this way you create a positive cycle of improving your SEO, while appealing to more customers, and so on.