In recent years, online business has grown significantly. To aid these businesses, there has also been an increase in the amount of specialized services, such as expert SEOproviders. You may think the optimizing your online business is something you could easily do yourself. New businesses might be looking to save money but, by...
Expert SEO First let me explain the principle. SEO is search engine optimization and it is a necessary thing for any business just starting up. The idea is that when any body on-line types in certain words the relevant search engine looks for matches but usually there will be thousands. As people will...
Every once in a while, we can't help but sit back and look at our industry with a little amusement. We don't often indulge in our more esoteric side, but this little tidbit floated around the office for a while and we had to share. PPC "Management" vs. "SEO" PPC Management is a...
There's been several great articles out there comparing the RoI of SEO vs. PPC (if that little barrage of acronyms confuses you, this article might not be up your alley, just fair warning.) But most of these articles only show you a few scenarios -- what happens if you invest X in SEO...
SEO specialists spend a phenomenal amount of time and effort trying to figure out not just 'what works', but also 'why'. Every time Google updates it's algorithms, hundreds of groups around the world kick into high gear experimenting, fiddling, analyzing, and recording the results to share with their 'in crowd'. For the last...
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