Video SEO is one of the biggest, baddest sectors in the world of search engine optimization right now, and for damn good reason: it gets hits. YouTube is one of the most visited sites on the planet, and even piddly little videos without any relevance to anything can expect to get a hundred...
Custom blog creation is one of those things that everyone knows they want, and almost everyone has had done these days -- kind of like Botox in the early nineties. It's a common enough thing that most expert SEO fobs can deliver the spiel in their sleep: search engines love regular content, customers...
There's a debate, even among top SEO gurus, about where to 'draw the line' for certain types of SEO exercise. For example, at what point is a business too large to engage in "local" internet marketing? When is a business too small or niche to benefit from social marketing on a meaningful level?...
Pay-per-click marketing is one of those classic double-edged Damocles Swords. It hangs over your head, glittering evilly at you, taunting you with it's power -- but will it fall into your hand handle-first, or will it take your arm off? The reason that most people are (rightfully!) scared of pay-per-click is that there...
Social bookmarking -- the art that forms the basis of massive power-sites like Digg, Reddit, and similar sites -- was (at one point in the late nineties) the very beginning of what is now a completely web-wide phenomenon: social networking. And much like the ancient art of social bookmarking, the modern SEO science...
One of the most difficult parts about explaining SEO to someone who is used to a traditional business model is explaining why SEO doesn't have a fixed ROI. Most small business owners are used to the standard keystone method of pricing -- if they invest $X, they expect a return of 2*$X, plain...
This isn't an article about cutting-edge SEO tricks or tactics as much as it's an 'empathy article' -- a look behind the scenes at what really actually happens in a modern-day SEO office here onshore in America. Most of our clients have some sort of vision of us as living in a cubicle...
The top SEO gurus are (still!) in a huff about Google's latest major change to their search engine: personal results. If you haven't noticed yet, any time you log into Google and then search, you get a cute little button in the upper-right area of your search results that says "Show Personal Results"....
Is posting a link to someone’s website on your Facebook wall an example of social bookmarking? Not in the classic sense, but it could conceivably accomplish the same goal, if you’re a consumer. Social bookmarking was developed to help users search for specific items in a smaller venue than a general search engine...
What’s the deal with video SEO? Why, all of a sudden, is everyone talking about it as if it’s a new thing? It’s not. Video SEO is not a new concept, but with the improvements in web design technology we’ve seen in just the past year or two, onsite or embedded videos are...
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