Estate Planning in San Antonio, CA

“Dot Com Media has taken an active, turnkey approach to our digital marketing campaign. They provided a strategic, website-integrated, and cost-effective marketing plan that was tailored to our short- and long-term growth objectives to acquire new clients in San Antonio. I can tell you with all honesty that Dot Com Media over delivered on all of their promises! I personally recommended them to 5 of my friends with small businesses.”

The Client’s Objectives & Issues Uncovered

Client’s Objectives & Issues Uncovered

Voeller Law wanted to get new Elder Law and Estate Planning clients in San Antonio but needed an effective marketing strategy that wouldn’t have them over-paying for non-relevant leads/calls. As part of an integrated marketing plan, the firm needed a new website, paid media, and SEO that improved its Google rankings, site traffic, and conversions. Their older website was not generating any Google top 10 results at that time, so a big objective was to outrank their competitors who were not only highly visible in search results, but also all over their local market area.

Website design was poor, not spider accessible, mobile-friendly, nor secure
Website content was not specialized to Elder Law and Estate Planning and the volume of content was insufficient
Dozens of minor issues, including broken links, page not found errors, incomplete meta tags, etc., were found
Firm held no top 10 positions in search results
NAP elements were inconsistent across the web

The Solutions

New mobile-friendly website built – owned by the firm
Google Analytics installed for tracking
Website content improved according to the desired keyword
Focus changed from general law to specific practice areas
Website secured (HTTPS), with no extra charges to keep it up to date
Local SEO optimization for top keyword rankings
GMB PPC campaign utilized
Local video marketing implemented for brand awareness
GMB optimized with consistent NAP and relevant backlinks

NOTABLE Results

In less than 8 months, we were able to increase the number of keywords ranking on the 1st page of Google & Bing from 0 to 55. Overall, the client saw a 275% – 487% increase in website traffic from 2013-2021 and around 500% increase in new caseload due to local marketing done right. In 2021, the client is seeing about a 600% increase in traffic and a 750% increase in caseload. In other words, the client went from getting 2-3 cases a year from online to 6-8 cases per month.

18+ Google Results In #1 Position
9 Years As A Happy Client

Looking for similar results? Contact Dot Com Media today 888-380-3050

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Frequently Asked Questions

What exactly is ‘Digital Marketing’?

Great question! In its purest form, it is a type of advertising that is delivering through digital channels such as your website, SEO, SEM, e-mails, text messages, and social media. If you’d like, we would be happy to set up a call to walk you through several examples that would work for your brand.

What is SEO?

We’re glad you asked! It stands for Search Engine Optimization, and it refers to the process of improving your website to be easily found in relevant search results. Traditionally, SEO strategies focus on improving your standing for popular search engines such as Google and Bing.

How Do I Know If Digital Marketing Is Worth The Money?

Digital marketing is ideal because you can always track your money and how effective the campaign was in reaching your goals. If something is not working, you can always adjust your spending, channel, or messaging until you get it right. We are continuously monitoring our campaigns to make sure your digital initiatives are fully optimized.

What is Customer Retention Marketing?

Customer Retention Marketing is the process of engaging your existing customers and motivating them to continue buying from your company. This is done by putting your brand in front of these customers in the form of various digital campaigns such as social media and e-mail marketing. This is different from lead-generation because you have already converted these customers.