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Hasson Law Group

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Hasson Law Group contacted our law firm digital internet marketing agency in September of 2015 after receiving one of our invitations for a free analysis. Their goals were to make a very simple but modern website, integrate local digital internet marketing as part of their new client acquisition strategy, and assess the effectiveness of different digital channels in bringing in quality leads and calls.

The Client’s Objectives & Issues Uncovered

Client’s Objectives & Issues Uncovered

The main objective was to redesign their website so it would rank in the top 10 spots of search results. Their older website was not generating any Google top 10 results at that time. A big objective was to outrank their competitors who were not only highly visible in the search results but also had very advantageous positive reviews.

  • Website design was poor, not spider accessible, mobile-friendly, nor secure
  • Website content was not specialized and the volume of content was insufficient
  • Dozens of minor issues, including broken links, page not found errors, incomplete meta tags, etc., were found
  • Group held only one (1) top 10 position in search results
  • NAP elements were inconsistent across the web
  • Group had no local citations and no consistent reviews online

The Solutions

seoptimier after hasson
  • New mobile-friendly website built – owned by the firm
  • Google Analytics installed for tracking
  • Website content improved according to the desired keyword
  • Focus changed from general law to specific practice areas
  • Website secured (HTTPS), with no extra charges to keep it up to date
  • Local SEO optimization for top keyword rankings
  • GMB PPC campaign utilized
  • Local video marketing implemented for brand awareness
  • GMB optimized with consistent NAP and relevant backlinks

NOTABLE Results

In less than 60 days, we were able to increase the number of keywords ranking on the 1st page of Google & Bing to 50. Overall, the client saw a 155% increase in website traffic in 2015 with a 300% increase in new caseload. In 2020, the client sees about a 500% increase in traffic and a 750% increase in caseload. In other words, the client went from getting 1-2 cases a year from online leads to 3-5 cases per month.

  • 57 Million Dollars In Settlements Won From Website Leads
  • 12+ Google Results In #1 Position
  • 8 Years As A Happy Client Of Dot Com Media Moguls
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Looking for similar results? Contact Dot Com Media today 888-380-3050

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Frequently Asked Questions

Great question! In its purest form, it is a type of advertising that is delivering through digital channels such as your website, SEO, SEM, e-mails, text messages, and social media. If you’d like, we would be happy to set up a call to walk you through several examples that would work for your brand.

We’re glad you asked! It stands for Search Engine Optimization, and it refers to the process of improving your website to be easily found in relevant search results. Traditionally, SEO strategies focus on improving your standing for popular search engines such as Google and Bing.

Digital marketing is ideal because you can always track your money and how effective the campaign was in reaching your goals. If something is not working, you can always adjust your spending, channel, or messaging until you get it right. We are continuously monitoring our campaigns to make sure your digital initiatives are fully optimized.

Customer Retention Marketing is the process of engaging your existing customers and motivating them to continue buying from your company. This is done by putting your brand in front of these customers in the form of various digital campaigns such as social media and e-mail marketing. This is different from lead-generation because you have already converted these customers.

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