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Business Attorney in Atlanta, GA

 

The client contacted our law firm’s digital internet marketing agency in September of 2015 after receiving one of our invitations for a free analysis. Their goals were to create a modern yet straightforward website, integrate local digital marketing into their new client acquisition strategy, and assess the effectiveness of different digital channels in generating high-quality leads and calls.

The Client’s Objectives & Issues Uncovered

Client’s Objectives & Issues Uncovered

The main objective was to redesign their website so it would rank in the top 10 spots of search results. Their older website was not generating any Google top-10 results at the time. A primary objective was to outrank their competitors, who were not only highly visible in search results but also had highly favorable reviews. 

  • Website design was poor, not spider accessible, mobile-friendly, nor secure 
  • Website content was not specialized, and the volume of content was insufficient 
  • Dozens of minor issues, including broken links, page not found errors, incomplete meta tags, etc., were found 
  • The group held only one (1) top 10 position in search results 
  • NAP elements were inconsistent across the web 
  • The group had no local citations and no consistent reviews online 

The Solutions

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  • New mobile-friendly website built – owned by the firm 
  • Google Analytics is installed for tracking 
  • Website content improved according to the desired keyword 
  • Focus changed from general law to specific practice areas 
  • Website secured (HTTPS), with no extra charges to keep it up to date 
  • Local SEO optimization for top keyword rankings 
  • GBP PPC campaign utilized 
  • Local video marketing implemented for brand awareness 
  • GBP optimized with consistent NAP and relevant backlinks 

NOTABLE Results

In under 90 days, we transformed this firm’s online visibility—expanding first-page rankings on Google and Bing from just five keywords to 100+ high-value terms, which sustained and compounded growth.

For the past 10 years, the firm experienced a 300% surge in website traffic, paired with a 400% increase in new caseloads. Momentum accelerated even further in 2022-2025, with traffic climbing nearly 500% and caseload exploding by 875%.

The real outcome: the firm went from averaging a maximum of 5–7 cases per year to consistently signing 9-12 new cases every single month.

Highlights

  • 100+ keywords ranked in the #1 position
  • 10 years as a long-term, satisfied client
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Looking for similar results? Contact Dot Com Media today 888-380-3050

Frequently Asked Questions

Great question! In its purest form, it is a type of advertising that is delivering through digital channels such as your website, SEO, SEM, e-mails, text messages, and social media. If you’d like, we would be happy to set up a call to walk you through several examples that would work for your brand.

We’re glad you asked! It stands for Search Engine Optimization, and it refers to the process of improving your website to be easily found in relevant search results. Traditionally, SEO strategies focus on improving your standing for popular search engines such as Google and Bing.

Digital marketing is ideal because you can always track your money and how effective the campaign was in reaching your goals. If something is not working, you can always adjust your spending, channel, or messaging until you get it right. We are continuously monitoring our campaigns to make sure your digital initiatives are fully optimized.

Customer Retention Marketing is the process of engaging your existing customers and motivating them to continue buying from your company. This is done by putting your brand in front of these customers in the form of various digital campaigns such as social media and e-mail marketing. This is different from lead-generation because you have already converted these customers.