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All of us have different priorities when we start building our website. Some will be hardcore enthusiasts for their content and entirely uninterested by design or anything like that, and for many like this where perhaps a very particular topic like – the history of Henry the VIII’s wives, or a page dedicated to a Shakespearean sonnet is the subject – it probably won’t make any difference. For others, design and a generally well kept website are among the first priority, even before any content can be uploaded, the container or packaging or however else you might like to consider the site, must look right.
Regardless though of your preferred priority, an SEO specialist will be able to cover all angles, and should be able to point you in the right direction for your particular site. There are still some fundamental points however, which all sites must focus on, and these are as follows.
Keyword research is a fundamental of SEO, and should be one of the first jobs your SEO expert gets to work on. Ensuring that the same keywords being searched in the search engine are used in your text will go a long way to directing that traffic to your site.
Links from your content to other relevant and related web pages is helpful for the search engine, but also your customers.
Make sure that your website is attractive. Nothing too fancy is required but it takes nothing to keep it clean and simple.
In today’s age of the Internet any SEO expert worth their fee should insist that you are making use of a responsive mobile web design.
Finally and above all else your SEO specialist should be your sounding board for your ambitions for your site. Anything you need to know about how to appeal to the search engine should be only an email away with the help of a professional. Your SEO expert is there on hand to personally cater your SEO service to you and your business’s needs, so you should feel in safe hands with your professional on the team.