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Hiring SEO Specialists for Small Business Development

We dedicate this post to looking at the different ways that SEO specialists can work with small businesses to develop online. We’ll be explaining some of the main approaches to search engine optimisation, and how they can benefit your website. These include but are not limited to web design, keyword research, custom blog creation, and more.

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Website Design
This is one of the first things that people think of with SEO. It will also largely determine the first impression that visitors to your website have. Each website has its own personality, and so there is no fixed way that you should build your website, though there are some basic principles to work around.

Unless bright colours are essential to your brand, try to tone things down with tonal colours, or black and white design. This is because loud website designs can be off-putting, but also that it might distract from what’s important on the page. Other than a simplistic design, you should be sure to make good use of branding, and also that your site is functional.

Mobile Website Design
Related to the last point, it is also essential that you have an attractive and functional mobile website. Nowadays we usually design a single responsive website that functions relative to the screen size using it, meaning that your mobile site can essentially remain the same as your standard website, but be sure that all your buttons, icons, and menus are easy to use on a small touch screen device.

Keyword Research
Keyword research involves using web developer tools like Google Adwords to find the most appropriate keywords and terminology to use on each of your web pages for SEO uses and to better connect with your audience.

Custom Blog Creation
A blog is a fantastic way to offer extra content for your visitors, as well as for attracting new ones. Blog posts can also be invaluable SEO tools when used properly.

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